Jon Abrahamsson Ring – CEO 

Employed since March, 2013. Jon started his career at IKEA Canada as a management trainee. During five years at IKEA Canada, Jon held the positions as logistics manager, sales manager and project/store-manager. The next four years, Jon was the assistant to Mr Ingvar Kamprad and the CEO of the IKEA group. After this, Jon moved to China as the vice president of IKEA China, responsible for the commercial development and retail operations. Most recent position is as CEO of Filippa K group. Jon has a Msc in business administration from University of Umeå.

Magdalena Rodell Andersson – Deputy CEO

Employed since January 2014. Magdalena has a MSc in Finance & Accounting from Stockholm School of Economics. Prior to joining Plantasjen she was CFO, and deputy CEO of the Fashion House Filippa K. Before that she had a long experience of working within retail grocery chains. First she worked as a Controller and Manager Controller within various business areas/concepts in the Swedish and Nordic grocery chain Coop for 15 years. Then she worked as an Administrative officer for the grocery chain Vi-butikerna.

Rolf Baisgård – Managing Director Norway

Employed since 2007. Rolf Baisgård holds a degree in Law from The University of Oslo. Prior to joining Plantasjen, Baisgård worked as Store Manager in IKEA, a consultant in Personal Utvelgelse AS, General Manager in Møller & CO Norge AS and responsible for Finance and Legal Affairs in Levi Strauss Norway AS. Reports to CEO

Erik Angervall - Managing Director Sweden

Employed since Feb 2011. Holds a Bachelor degree in Social Science/Organizational Development and a degree from Swedish Officer College. Erik has a long background from retail. Prior to joining Plantasjen he was Vice Chief Operating Officer at Hemköp and Regional Director for several regions in Sweden. Reports to CEO.

Annika Järvensivu - Managing Director Finland

Patrik Norgren (Interim) - Financial Director

Anders Bjurud - Range & Supply Chain Director

Peter Tichelaar - Category Director Life with Plants

Employed since 2001. Tichelaar holds a Dutch degree in Horticulture and International Flower Trade. Tichelaar has worked for over 20 years in the gardening industry. Tichelaar started working for the Swedish Garden Center chain “Växus” In 1987 (Växus became Plantagen by acquisition in 2001). He joined the groups’ management team in 1994. Reports to Range & Supply Chain Director.

Mikael Demitz-Helin - Category Director Complementary

Tom Diependaele - Commercial Manager

Employed since September 2013. Tom started his career at IKEA in Belgium in late 1980 in the Communication and Interiro Design department. During his 17 years with IKEA Tom has worked primarily in the retail part of the IKEA organization, focusing on the meeting with the customer. He has worked several years for IKEA in Canada, Netherlands and Russia. Most recently Tom has worked as consultant with commercial concept development for retailers as The Pier, Jysk and Lagerin group and e-commerce. Reports to the CEO.




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